Rebellious. Youthful. Feminine.
Miu Miu is Prada’s playful little sister. But don’t underestimate her. This campaign captures the innocent misunderstanding of adulthood children often have, but keeps the fun and the positivity. The lines blur between performance and reality.
The Miu Miu woman looks back on her naivety not with embarrassment, but for inspiration. She works, she plays, and she questions what either really means in the grand scheme of things.

15 SEC AD

As part of a collaboration.
Autumn Griswold's Roles: Creative DirectorEditor, Visualizer, Production Designer

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